A Step-by-Step Guide to Creating Facebook Ads

Creating ads from your Facebook Page.

Expanding your reach beyond your existing Page followers.

When advertising on Facebook, you have the opportunity to connect with individuals beyond your current Page followers, enabling you to establish new customer relationships. You can achieve this by creating ads from your Facebook Page via desktop or mobile devices.

 

There are various types of ads you can generate from your Facebook Page. These ads enable you to amplify your posts, promote your website, drive traffic to your physical business location, and more. Selecting the most suitable ad goal and format is essential to effectively reach your unique business goals.

Creating an ad from your Facebook Page

Learn & Grow, Any brand, aims to expand its customer base and raise awareness about its products. To achieve these objectives, the company utilizes a content planning brief to establish the ad goals and identify the target audience. Now she is ready to start advertising on Facebook.

Here’s how you can start advertising your business from your Facebook Page:

Step-1, Step-2, Step-3 Step-4 Step-5 Step-6

  • Choose a goal.
  • Get more messages
  • Get more website visitors
  • Promote your business locally
  • Promote your Page
  • Boost your post

Get more leads goes to her Facebook business Page and taps promote to choose a goal for her ad.

She desires to expand her customer base and generate awareness for her hair-dye kits. Consequently, she chooses the objective of “get more website visitors” to drive increased traffic to her website.

Tips for advertising from your Facebook Page

Facebook Page:

Test audience targeting: Begin by creating a focused audience for your ad and another that is more inclusive. Analyze the impact of targeting each group on your ad performance. Modify the settings accordingly and continue experimenting as required.

Simplify your ads: Ensure that your ads are straightforward, making it effortless for your customers to comprehend their message. Avoid unnecessary complexity and aim for clarity in your ad content.

By implementing these tips, you can enhance your advertising approach and optimize your ad performance on Facebook.

Try different creatives to determine what appeals most to your audience.

Creating ads directly from your Page offers a quick and efficient means to connect with the most relevant audience for your business on Facebook and Instagram. However, selecting the appropriate ad type can be challenging, which is why we aim to assist you in navigating your options. This comprehensive guide will walk you through various ad types, where you can create them, recommended strategies, monitoring performance, optimizing your ads, and additional valuable insights.

Types of ads

Consider the desired action you want individuals to take upon viewing your ad. Are you aiming for engagement, such as shares or comments? Perhaps you want them to like your Page, visit your website, or simply raise awareness about your business?

If you have a particular objective in mind, it is essential to align that objective with the ad type that is most likely to assist you in achieving your goals.For instance, if if your goal is to drive traffic to your website, you can select the ‘Promote your website’ option. Regardless of the type of ad you choose to achieve your business objective, you’ll have access to insights that provide valuable information about your audience and how your ad performs.

 

Promote your Page:

Are you looking to grow your audience on Facebook and gain more Page likes? If so, consider promoting your Page. When people like your Page, your posts may appear in their Feed and on Instagram, allowing you to reach new customers while staying connected with existing ones. By promoting your Page, your ads will be optimized to reach individuals within your target audience who are likely to like your Page. If your goal is to target people in your local community, build local awareness, and potentially increase in-store sales, promoting your local business is worth trying. Explore advertiser success stories to learn how promoting your Page can help you engage with the people and customers you care about. Get started promoting your Page now.

Boost post:

Would you like more people to see, like, comment on, and share the posts you create on your Page? If so, consider boosting a post. To boost a post, you can easily find the “Boost post” option by locating the blue button located in the bottom-right corner of one of your Page posts. Boosting posts is an excellent choice if your aim is to increase engagement with your audience and encourage interaction with the content you share on Facebook and Instagram. When you boost a post, your ads will be optimized to reach individuals within your target audience who are likely to take action, such as sharing the post. Discover advertiser success stories to understand how boosting posts can help you effectively engage with your customers. Get started boosting posts now.

Promote Your Website:

If so, consider promoting your website. When promoting your website, you have the option to direct people to a specific URL, whether it’s your homepage, online store, or any other page of your choice. Additionally, you can create a carousel format ad, allowing you to showcase multiple images, each with its own headline and click-through link. If you have multiple products to showcase in a single ad, this format might be the right choice for you. By promoting your website, your ads will be optimized to reach individuals within your target audience who are likely to click on your ad. Learn from an advertiser success story about a company that successfully increased registrations for their event by directing people to their website.

Note: Boosted posts are considered ads on both Facebook and Instagram. Understand the similarities and differences between boosts and ads for more information.

Where to create ads:

To explore the types of ads you can create from your Page, simply go to your Page and click on the blue “Promote” button in the top-right corner. You will find a list of available ad types.

Best practices for Promoting Your Page:

When creating a promoted Page ad, you will encounter a “Choose audience” section where you can select from various targeting options. These options include location, interests, age, and gender. Remember that location targeting is the only required option, but feel free to use the other targeting options if you want more control over who sees your ad.

After selecting your audience, set a daily budget and schedule for your ad in the “Choose budget” section. Pay attention to the estimated likes per day, which provides an estimate of the likes you may receive based on your chosen audience and budget. Keep in mind that this number is an estimate and may vary. Adjust your targeting options and budget if you wish to increase your estimated likes per day.

Once you have finalized your targeting and budgeting options, set a schedule for your ad. You can run your ad continuously or set a custom end date for your campaign.

Best practices for promoting your website:

When creating a promoted website ad, you will come across an Audience section where you can choose from various targeting options. These options include location, interests, age, and gender. Note that location targeting is the only required option. If you desire more control over the types of people who see your ad, utilize the additional targeting options.

After selecting your audience, you will need to determine a daily budget and set a schedule for your ad in the Budget and Duration section. Pay attention to the estimated clicks per day under the chosen daily budget. Keep in mind that this number is just an estimate, and your actual clicks may vary. However, the estimate can provide insights into how your ad may perform based on the selected audience and budget. If you wish to increase your estimated clicks per day, consider experimenting with different targeting options and adjusting your budget.

Once you have finalized your targeting and budgeting options, proceed to set your schedule. You can choose to run your ad continuously, meaning it will run each day until you manually pause it. Alternatively, you can set a custom end date for your ad.

 

Best practices for boosting a post:

When boosting a post from your Page, you will encounter an Audience section where you can select from various targeting options. Within this section, you have the following targeting options:

  • People who like your Page
  • Select the option “People who have liked your Page and their friends
  • People you choose through targeting

If you prefer to target your boosted post exclusively to people who currently like your Page, choose the “People who like your Page” option. If you aim to reach individuals who are similar to those who already like your Page, consider targeting “People who like your Page and their friends.” With both of these options, you can also set a specific location.

If you wish to create a new audience, choose the option “People you select through targeting. This allows you to create a custom audience and select targeting options such as location, interests, age, and gender. Remember that location targeting is the only required option. Use the additional targeting options to gain more control over the types of people who will see your ad.

After selecting your audience, choose a budget and set a schedule for your ad in the Budget and Duration section. Pay attention to the estimated people reached based on the chosen budget. Note that this number is an estimate, and your actual reach may vary. However, the estimate can provide you with an idea of how your ad may perform based on the selected audience and budget. If you want to increase your estimated people reached, consider adjusting your targeting options and budget.

After finalizing your targeting and budgeting options, proceed to select the desired duration for your boosted post in the Duration section.

How is my boosted post performing?

To monitor the performance of your boosted post, locate the post on your Page. You will immediately see the total number of people reached by your boosted post. To view the organic versus paid reach, hover over the orange bar.

For more detailed insights, click the button in the bottom-right corner of the post. This will provide you with information such as the number of people who engaged with the boosted post’s photo, the number of people who liked the post, and more.

How can I assess the performance of my Page ad or website ad?

Go to your Page and click on Notifications in the top-left corner. In the left column of the page that appears, you will find the performance results for your Page ad or website ad, depending on the type of ad you created.

If you promoted your Page, you will see performance information such as the number of new likes received and the total number of people reached by your promoted Page ad.

If you promoted your website, you will see performance information such as the number of people who clicked and the total number of people reached by your promoted website ad.

  • Tips for improving ad performance:
  • My ad is not running. What can I do?
  • If your ad is not running, check the following:

Ensure that your ad has not been paused or stopped. You may want to check with other Page admins or advertisers to see if someone else has paused or stopped the ad.

Verify that your ad has been approved. If you received a notification stating that your ad was not approved, make the necessary changes or create a new ad. One common reason for disapproval is if the ad image contains more than 20% text.

  • My ad is not reaching anyone. What can I do?
  • If your ad is not reaching anyone, consider the following:

Check if you have reached the budget limit. If your budget has been depleted, you may be able to increase it. If increasing the budget is not an option, create a new ad.

Ensure that your ad has not been running for an extended period. Ads that run longer than a week tend to experience performance decline, even if they initially performed well. It is recommended to create a new ad with a fresh image or text approximately once a week.

Avoid frequent editing of your ad within a short period. It takes approximately 24 hours for our ad delivery system to adjust the performance level of your ad, and this process may take longer if you frequently edit the ad. To address this, let your ad run for at least 24 hours before making further edits.

Assess if your audience is too broad for your budget. Although the audience you create is eligible to see your ad, your budget determines how many people will actually view it. If your budget is insufficient for the size of your audience, your ads may struggle to compete with other advertisers who can spend more to reach the same audience. Consequently, your ad may reach fewer people than predicted. To address this, consider creating a new ad with a more focused audience.

If you want to gain further insights into your Page’s audience and have at least 30 Page likes, you can access Page Insights.

Other ways to create ads:

If you seek additional targeting options or want to create multiple ads simultaneously, consider using ad creation. Explore Page post ideas that you can choose to boost.

1 thought on “A Step-by-Step Guide to Creating Facebook Ads”

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top