How to start a Facebook lead ads

How to start a Facebook Lead ad on Facebook account

Step 1: Setting up your campaign objective.

Note-   click on the green button “Create” and choose your campaign objective. Since you’re using this to generate leads, select “Lead Generation,” and then click “Continue.”

Step 2: Naming Your Campaign.

Under Lead Generation, type in your “Campaign Name”. You can also create an “A/B Test” and set up a “Campaign Budget Optimization”, or select a “Specific Ad Category” from the drop-down menu if this applies.

After setting the placement of your ad, click “Continue”. This will take you to Ad Creation Final Stage “ad creation”. Follow these step-by-step instructions to complete the design of your ad.

How to design your Facebook lead ad

Step 1: Choose an “Ad Name”. “Facebook Page Selection for Ad Set”

Step 2: Configure “Ad Setup”.

Select “Format” Available formats are: “Carousel” and “Single Image or Video”. For this content, we will be using the Single Image or Video option.


Step 3: Set up your Ad creatives.

In this section, you can include your creatives, such as media, description, title, call to action, button label, etc. You can see the preview on the right.

Step 4: Set “Destination” and “Immediate Form”.

This is the most important step in the Lead Form Creation for Ad Design in the lead form. Click on “new Create Form” and the form will Showing.

1.Add the “Create form” content.

You’ll need to complete the following sections:

Form Type: Customize your form based on the goal of your lead generation campaign. Choose between “High Volume” or “High Aim”.

Introduction: Select the image you want to appear in your form background, as well as a “Title”.

Questions: Here, you can add “custom questions” to your form (eg multiple choice, short answer, and conditional or appointment request).

Privacy: In this section, you can include a link to your company’s “Privacy Policy” and add a “custom disclaimer” for privacy.

This step is important to help keep your advertising aligned with global customer privacy regulations

Closing: Compose a message to let your lead know what happens after they complete the form. Choose a call-to-action button and description text, and add a link to the thank you page.

2.Configuring the “Create form” settings.

Here, you can set up your “Form configuration”.

Field names: Edit how the field names appear when you export files.

Tracking Parameters for Lead Source Identification where your leads come from These fields will not be visible in the form, and only you will be able to view them through the API, downloaded or configured CRM. Add “Any Name” and Value.

Read more about configuring tracking parameters below.

Finally, “Publish” your form and go to the last step.

Step 5: Set up “Tracking” your Facebook Ade

You can track CRM events, app events, or offline events, and optionally add a URL parameter. Key phrase “Configuring Tracking Parameters your page on Facebook Lead Form.”

Facebook lead form tracking parameters are a new feature, recently released as a conversion tracking tool. You can use it to track the performance of your Facebook campaign through code snippet. In practice, by configuring tracking parameters,

Facebook includes tracking parameters in your interactive forms to help you understand where your contacts are coming from and provide click information.

Here’s how to configure them:

Find the “Interactive Forms” section. Here, you have to use an existing form or create a new form.

  • Find the New Create Form” in box and click on “Settings”.
  • Click on the “Tracking Parameters” section and then select the parameter that you want to include. For example, to add a UTM source as a parameter, you would type

Type source and Facebook in the parameter value. Remember that you cannot have two parameter names or values with the same name.

  • Next, click “Add Parameters” to add more parameters.
  • After adding your parameters, click your lead

Finish creating interactive forms to complete ads. Once your ad is approved, your ad form will include tracking parameters. You can even test these insights before launching your ad to generate test leads.

   How to edit your Facebook lead ads

You may want to edit your lead form for various reasons.

The ad is saved as a draft only, then you just need to go through the previous steps and make the necessary changes.

However, it’s not really possible to edit an already published lead ad form. But you can copy an existing form, make changes, and then publish the new version.

Here’s how to do it:

Step 1: Go to your “Ads Manager” and create a new ad; Select “Lead Generation” as the objective as shown in the above instructions.

Step 2: Add your creatives, text and images to your ad.

Step 3: Under the Ad content & find the Lead forms. Click on the lead form you want Duplicate.

Image changed the media for our Facebook Ad.

Step 4: Give your form a new name and make other edits if you want.

Step 5: Review the ad and click Finish Form.

 You have done editing your Facebook Lead Ads.



Setting up Instagram Lead Ads can be a game-changer for your lead generation efforts. By following the step-by-step process outlined in this guide, you’ll be well-equipped to create effective campaigns that capture valuable leads directly within the Facebook app. Remember to continuously monitor and optimize your campaigns to maximize your results.

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